Frisky Britons are keeping it down during lockdown: Sales of low-noise sex toys have soared during Covid pandemic, retailer reveals
- The market for super-silent sex toys has surged over the winter amid lockdown
- Ann Summers said sales of the quietest vibrator are up 60 per cent on last year
- The sales of adult toys priced £100 or more are up 160 per cent
With lockdown forcing flatmates to be cooped up together for months, or grown children having to move back in with their parents, people could be forgiven for hankering after a little quiet time alone.
So perhaps it’s little surprise that the market for super-silent sex toys has surged over the winter.
Retailer Ann Summers said sales of the quietest vibrator, the Whisper Rabbit, are up by 60 per cent compared with a year ago.
Retailer Ann Summers said sales of the quietest vibrator, the Whisper Rabbit, are up by 60 per cent compared with a year ago (File image)
And with no pubs and restaurants open to spend money in, Britons have evidently developed expensive tastes in the bedroom, with sales of adult toys priced £100 or more up 160 per cent between November and mid-February.
Figures suggest that the rise in sales is largely being driven by women in their twenties.
Celebrities are also cashing in. Model Cara Delevingne is co-owner of sex toy retailer Lora DiCarlo which has a ‘premium robotic massager’ priced at £270.
Gwyneth Paltrow’s brand Goop sells a £110 ‘wand’ vibrator hailed as ‘a thing of beauty on a nightstand’.
Ann Summers said the dramatic increase was the result of people wishing to be discreet while living and working with flatmates, or grown-up children who have had to move back in with their parents during lockdown.
Couples are also said to have become more adventurous in the bedroom as they spend more time together.
The sex toy industry has responded to lockdown needs with new brands of ‘sex tech’, including selling products from celebrities.